Web Analytics: Measured Optimisation

Web analytics can help you understand your web traffic patterns, visitors' thought processes, marketing campaign behaviour, conversion dynamics, and much more...

 

With web analytics, you can easily identify website trends. You can also understand how visitors interact with your website and identify any problem areas that prevent visitors from completing their conversion goals. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines and/or search strategies like Search Engine Optimization (SEO) and pay per click advertising.

 

Google Analytics quickly and easily enables you to track visits, referring search engines, search keywords, most popular pages, referring web sites, exit points, click rates, visitor loyalty, browser versions, error pages, clickpaths, data transferred and identify trends.

 

There are plenty of choices for analytics software, but we use mainly Google Analytics. It's powerful, it's free and it's quite user friendly. Google Analytics can be used with Google Website Optimiser to test and optimise site content and design, you can quickly and easily discover which version converts better.

 

Testing with Google Website Optimiser can:

Help Increase website conversion rates
• Decrease visitor bounce rates
• Increase time spent on your site
• Increase visitor satisfaction
• Eliminate guesswork from site design

 

If you're spending money on an online advertising campaign or running ads on your own site, then tracking advertising performance is essential.