The Search Engine Optimisation Process

Search Engine Optimisation is a multi step process, each presents it's own challenges and each is important for the success of the SEO campaign.

This is a general overview of the SEO process, however, each case is unique, just as each business and website is unique.

 

Phase 1: Research and Analysis

» Speak with potential client to uncover business and marketing goals and set expectations.

» Conduct Initial Website Analysis

» Conduct In-depth Keyword Reseach Analysis

» Present Keyword Analysis and agree on keywords

» Map Keywords to Web pages

» Run Benchmark Reports

 

Phase 2: Optimisation

» Optimise Website - Internal linking structure, on page SEO factors, copy and address any other issues

» Create additional pages / content if required

» Implement analytics if required

» Create and submit .xml sitemap if required

» Create split testing expirements if required

» Create link build strategy and begin link building

 

Phase 3: Ongoing Optimisation and Reporting

» optimisation, link building, testing, analytics analysis and monthly reporting.

 

 

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