Pay Per Click Advertising Process

Setting up and managing a Pay Per Click Advertising Campaing is a multi step process, each presents it's own challenges and each is important for the success of the PPC campaign.

This is a general overview of the PPC setup and management process, however, each case is unique, just as each business and website is unique. We can setup Pay Per Click advertising campaings from scratch, or review and improve your existing campaings.

 

Phase 1: Research

» Speak with potential client to uncover business and marketing goals and set expectations.

» Decide which search engines, social platforms to advertise on

» Keyword Research

» Map Campaigns and Ad Groups to keywords and landing pages

 

Phase 2: Create Accounts and Setup Campaigns

» Walk client through account setup

» Link clients account to our master account

» Create Campaigns / Groups / Ads

» Create Landing Pages if required

» Create Testing Experiments if required

 

Phase 3: Management

» Run, analyze and act on Reports

» Manage and create new test experiments

» Optimise Landing Pages

» Manage keywords and groups

» Monitor and manage Bids,Click Through Rates, Conversion Rates and other relevant metrics and KPI's.

 

 

Is PPC Advertising new to you? Learn how Pay Per Click Advertising works.

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