Search. Click. Find.

Simply put, that's what you want your customers to do. With Microsoft search advertising, you can make it happen. Create your adCenter account, define your target market, and set an ad budget. When shoppers see your ads, click to your site, and buy what they were looking for, you get a good return on your investment.

By the Numbers

Microsoft search advertising makes your search advertising campaign easy to manage, with simple-to-use in-depth campaign analysis; intelligent targeting based on location, gender, or day; and access to up-to-the-minute research.

 

With Microsoft search advertising, the amount you spend on your search advertising campaign is based on two things that you decide:

1. Your monthly budget.
2. Your maximum bid (the highest amount you’re willing to pay when someone clicks on your ad).

You Pay Only When Someone Clicks on Your Ad

Microsoft search advertising is based on a pay-per-click cost model. This means that you specify your base bid, which is the maximum amount you’re willing to pay when someone clicks on your ad. Bids begin at $0.05 per keyword.

 

You’ll never be charged more than your base bid and you may even pay less. In search advertising, you just need to pay one cent more than the next highest bidder to ensure your ad is displayed.

 

 

You Specify the Budget that Best Fits Your Needs

Establishing your monthly budget is one more way that you control how much you spend with Microsoft search advertising. You also have the flexibility to manage separate monthly budgets for individual campaigns.

 

Ready to Get Started?

Provide your contact details, choose keywords, target your customers, write your ad, and pay a one-time, $5 fee to create your Microsoft adCenter account.

 

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