The importance of the link in SEO

A linking campaign is a necessary step in the overall success of your web site. You can put up a web site, have great web design, and have great content; but without other web sites linking to your web site no one will know about it.

 

Furthermore, the search engines rely on links in order to find new web sites and new web pages. A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed.

 

Basically, link popularity is a measurement of quality, relevant inbound links to a page. It is used by search engines as a method of establishing the importance of a site and is a major factor in Google Page Rank and therefore Google and most other search engine rankings.

 

Link popularity is the number of incoming links that you have to your site from other sites. These links can be from directories, articles, or web sites. The number and quality of links that you have pointing to your site are a factor that many search engines consider when determining the rank or your site and individual pages of your site.

 

Link popularity dictates that the sheer number of incoming links is not as important as the quality of the sites that are doing the linking. This helps prevent sites getting to the top of search engine rankings by simply setting up link farms.

 

What Not To Do

• Do not waste your time with automated linking, search engine or directory submission software.
• Don't expect everyone you contact to want to link to you or exchange links.
• Don't set up a big page of links to just any site, and don't exchange links with sites that do the same.
• Don't exchange links with sites that you would not want your visitors to see. Also, do not ever exchange links with sites that contain nothing but a huge collection of links (AKA "link farms").

 

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