How Search Engine Optimisation Works

Search Engine Optimisation (SEO) is the process of making a website as relevant as possible and increasing your site's value/popularity in the eyes of the search engines. The goal is to achieve higher rankings in the search engine results and increasing traffic to your site.

While most search engines keep their ranking factors a secret, their criteria isn't a complete mystery. Search engines are successful only if they provide a users the best Web sites related to the user's search terms. If your site is the best resource on the Web for your offering, it benefits search engines to rank the site highly. You just have to find a way to show search engines how great your site is. That's where search engine optimisation comes in - a collection of techniques used to improve your site's rankings.

Very Basically there are three main steps to Optimising a website, each step provides it's own challenges and obstacles.

• 1. Conduct an in-depth keyword analysis to discover the search volume and competition for keywords people are using when searching for your offering.
• 2. Optimise the on-page factors of your website, including the infrastructure, code and copy.
• 3. Obtain keyword rich links to your website from other relevant websites.

 

By playing by the search engines rules, optimising and continually growing your sites link popularity, over time your search engine rankings will climb, in turn increasing visitors to your website.

Recent search data has shown that approximately 70% of users, click on one the first three listings in a search engine. Clearly this is where you want to appear for your important keywords and is the ideal result of Search Engine Optimisation.

 

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