Conversion Optimisation

Converting visitors into customers is the most important but often most neglected aspect of Internet marketing.

Conversion optimisation is the process of maximizing the percentage of Web site visitors who complete a desired action (conversion rate).

For example, if 100 visitors come to your website on a given day, and during that day 6 purchases were made, your conversion rate would be 6 percent (6/100 * 100)= 6 percent. By optimising or maximising the number of visitors who take a desired action - make a purchase, complete a form, etc. you can increase your sales and profits. When you increase your website traffic and your conversion rate together, sales can increase dramatically.

We utilise tools including advanced Analytics, Heatmaps, Funnel Analysis, Split and Multivariate testing using Website Optimiser and stay up to date with the latest in conversion optimisation and usability research to get the best results for our clients.

Remember, trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

 

Is Conversion Optimisation foreign to you? Learn how Conversion Optimisation works.

Want to know about our Conversion Optimisation Process and what to expect?

There are many Online Marketing providers out there, here's what sets Site Metrics apart.

Want to read a Conversion Optimisation case study of one of our current clients?