Conversion Optimisation Process

In broad terms, conversion optimisation enhances the visitors' experience, making the site engaging, attractive, very simple, convenient and secure. The objective? Enable visitors to quickly find what they're looking for and to move without delay through to conversion. Each case is unique depending on your business, offering and goals, however here is an overview of the conversion optimisation process:

 

Phase 1: Research

» Speak with client to uncover business and marketing goals and set expectations.

Define Conversion goals, set metrics and KPIs

Develop target personas

Wireframing

 

Phase 2: Implementation

Navigation Structure

Internal Linking

Persuasive Copy

Calls to Action

Checkout Process

Trust Factors

Feedback / surveys

Analytics / tracking

Setup testing experiments

 

Phase 3: Management

Manage Experiments

Conduct Usability Testing

Review Analytics / Tracking

Make changes / recommendations

 

 

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